Proven Measurable Results

"NAB Built the foundations of a sales and marketing revenue engine, blending outstanding commercial acumen with a deep understand of how technology underpinned the processes needed to scale" Stephen Eyre CTO, Guardian Mobile

Challenge: Needed revenue aligned sales strategy and scalable marketing infrastructure to launch and scale.

Approach: Alongside founder, we designed sales, marketing, and communications strategy; built scalable HubSpot CRM-based ecommerce and marketing automation infrastructure; developed revenue-aligned pricing, campaigns, sales scripts, and customer service processes.

Outcome: Results achieved in under 8 weeks; revenue-aligned marketing, PR, SEO, social media, website, and ecommerce channels launched; business positioned for sustainable growth and investment.

“NAB Marketing transformed our sales and marketing operations, providing clear strategy, execution, and measurable results.”

Client Profile: Growth-stage B2B SAP integration consulting business moving from founder-led sales to scalable commercial operations.

Challenge: Transition to scalable sales and marketing to achieve revenue targets, de-risk the sales funnel, and embed repeatable growth processes.

Approach: 

• Worked closely with CEO/Founder to design strategic frameworks and go-to-market approaches. 
• Executed and managed high-standard lead generation campaigns.
• Established board-level account targeting, budget oversight, and risk-managed scaling.
• Implemented HubSpot CRM, lead scoring, automated nurture, SEO-optimised content, social media posts, landing pages, CTAs, and email nurture campaigns.
• Launched product GTM strategies and over 8 major campaigns with sales enablement content.

Outcomes: 

• Achieved £15m in sales pipeline, significant increase in conversions, web traffic, blog engagement, and revenue.
• 600% growth in organic traffic.
• £1.4m in new sales secured.
• Scalable processes and frameworks established for ongoing growth.

Client Profile: Population health analytics business targeting NHS market, aiming to grow revenue and key accounts.

Challenge: Identify key accounts, and plan and target opportunities according to revenue strategy.

Approach: Developed targeted account strategy and revenue-focused planning; created extensive coaching provision to upskill the team; implemented structured sales and marketing processes to access new customers and expand existing accounts.

Outcome: Improved NHS account targeting, increased revenue and customer base; team capability strengthened through coaching; clear, repeatable processes for ongoing growth.

“NAB was key to our growth strategy and go-to-market launch in 2024. They helped us generate a strong pipeline and convert new customers efficiently, it couldn't have been easier from a professional standpoint” Lloyd Hunt, Owner

Client Profile: Founder-led creative technology business providing social media and videography services.

Challenge: Services were strong, but lacked go-to-market strategy, CRM infrastructure, and lead visibility to efficiently convert opportunities.

Approach: Developed go-to-market strategy; implemented CRM to automate and manage email and social media campaigns; structured sales and marketing processes to track pipeline and improve lead conversion efficiency.

Outcome: Organic leads increased by 220%; healthy sales pipeline established  for targeted conversion; founder able to optimise lead handling and focus on growth strategy.