Selected Case Studies
Proof that growth improves when the whole revenue system works.
These examples show the same pattern: the issue was not just marketing, sales or lead generation. The issue was the connection between positioning, process, pipeline, CRM, campaign delivery and conversion.
Revenue Engine Build
Guardian Mobile: commercial foundations built in under 8 weeks
“NAB built the foundations of a sales and marketing revenue engine, blending outstanding commercial acumen with a deep understanding of how technology underpinned the processes needed to scale.”
Stephen Eyre, CTO, Guardian Mobile
Challenge
Guardian Mobile needed a revenue-aligned sales strategy and scalable marketing infrastructure to support launch, growth and investment readiness.
Approach
Working alongside the founder, we designed the sales, marketing and communications strategy, built HubSpot CRM infrastructure, created pricing, campaigns, sales scripts and customer service processes.
Outcome
In under 8 weeks, the business had a revenue-aligned engine across CRM, ecommerce, website, SEO, PR, social, campaigns and customer service — creating the foundations for sustainable growth.
Go-To-Market & Pipeline Creation
Creative technology business: 220% increase in organic leads
“NAB was key to our growth strategy and go-to-market launch. They helped us generate a strong pipeline and convert new customers efficiently. It couldn’t have been easier from a professional standpoint.”
Lloyd Hunt, Owner
Challenge
The business had strong services and creative capability, but lacked a clear go-to-market strategy, CRM structure and lead visibility to convert opportunities efficiently.
Approach
We developed the go-to-market strategy, implemented CRM, structured sales and marketing processes, and created visibility across email, social and inbound activity.
Outcome
Organic leads increased by 220%, a healthy sales pipeline was established, and the founder gained the structure needed to manage growth more effectively.
Revenue Visibility & Conversion
Environmental services business: £20k/month uplift without additional investment
A large-scale environmental services business had demand in the market, but no clear pipeline visibility, lead management, segmentation or structured conversion process.
Challenge
Leads and opportunities existed, but they were not being tracked, prioritised or converted with enough commercial control. The business did not need more spend — it needed better visibility and management.
Approach
We created a visible pipeline, improved lead management, introduced segmentation and gave the business a clearer structure for handling, prioritising and converting opportunities.
Outcome
Revenue increased by £20k per month without additional marketing investment, proving the problem was not activity — it was control of the revenue engine.
Account Growth Strategy
Population health analytics business: stronger NHS account targeting
For a population health analytics business targeting the NHS, the objective was to improve account focus, identify higher-value opportunities and create repeatable commercial processes.
Challenge
The business needed to identify the right NHS accounts, prioritise opportunities and support growth across both new customers and existing relationships.
Approach
We developed targeted account strategy, revenue-focused planning, structured sales and marketing processes, and extensive coaching to strengthen team capability.
Outcome
NHS account targeting improved, customer growth increased, and the team gained clearer, repeatable processes for ongoing account development.
Commercial Operations
B2B SAP integration consultancy: from founder-led sales to scalable operations
“NAB Marketing transformed our sales and marketing operations, providing clear strategy, execution, and measurable results.”
The business was moving from founder-led sales into a more scalable commercial model. The work focused on creating the structure, process and visibility needed for consistent growth.
