Explore my Experience & Past Projects

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My Career Highlights and Timeline

With 25 years of solid marketing and sales expertise gained from working with some of the industry's leading companies, I bring a proven track record of driving growth, leading teams, and executing successful marketing strategies across various sectors. Explore my career timeline...

1997-1999

While earning my Marketing HND, I spent two years at The Daily Telegraph, honing sales and time management in a high-pressure sales role.

1999- 2002

After completing my studies, I moved into a resort and chalet manager role in the USA and Europe, where I gained invaluable sales skills.

2002-2004

At The Body Shop Tour, I supported creative brand marketing strategies to enhance visitor numbers in the tourism sector.

2006-2014

In MedTech, I gained extensive NHS account management and sales experience, mastering complex healthcare marketing strategies.

2006 - 2010

Simultaneously, I managed the regional pathology and connected health device business selling to the NHS.

2016-2023

As Head of Sales and Marketing, I drove the scaling and marketing transformation of a digital health and supply chain SME, fueling growth.

Recent Clients

SaaS Digital Supply Chain.

Designing and leading a high-impact go-to-market brand and growth strategy to de-risk sales activities and ensure sustainable marketing practices.

200% increase in web traffic (50% from organic campaigns)
1800% boost in pipeline value
600% revenue growth
580% ROI on non-paid digital marketing

Home Health Care Services.

Supporting a specialist home healthcare provider to increase local brand awareness, new client acquisition, recruitment, and manage social media presence.

3100%+ web visitors
51%+ Google page clicks
15%+ calls from Google page
254 new care candidates
86 new referral contacts

Technology Services Provider.

Marketing campaign tactical support and execution for a technology service provider selling to the NHS and Public sector, including social media and content creation (blogs, newsletters, website landing pages, and email nurture sequences).

Optimised SEO content generation
Social Media Management
Online events promotion
List segmentation messaging

Startup Sales Consultancy.

Founder-led sales sought expert support in marketing, lead generation, and conversion. I crafted a strategic 1-year plan to attract new clients and implemented a fully automated lead generation process.